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Envision Roseville

Community Aspirations – Today and Into the Future

Final Report, November 2023

Summary

In September 2022, the City of Roseville initiated a community visioning project called Envision Roseville. The purpose of this project was to facilA woman writes an idea on a piece of paper for the idea wall at an Envision Roseville event.itate a community-driven process to review and update the existing community aspirations, and to develop specific outcomes to help the city to better realize those aspirations. The community aspirations were developed based on engagement with a wide range of community members, stakeholders, organizations, and business representatives. The purpose of the community engagement was to create opportunities for people to express ideas on how they want their community to look and feel in the future.

In total, the project team logged over 3,500 responses or comments using a range of methods including community events, online tools, surveys, interviews, focus groups, interactive signs in the community, and more.

envision-rosevilleThroughout the process specific efforts were made to reach traditionally underrepresented populations such as black, indigenous, and people of color (BIPOC); recent immigrants; youth and families; and people from varied socioeconomic backgrounds. This was done to ensure all voices were represented in the process and not just those who have the most access or familiarity with public processes.

20+ Live engagement activities; 1,055 Participants

  • Listening sessions: 10 meetings
  • Community pop-ups: 4 events
  • Community workshops: 3 events
  • Business outreach: 40 locations
  • Business council: 1 event
  • Business interviews: 15 meetings

2,400+ Online engagement responses

  • Survey
  • Interactive map
  • Idea wall
  • Hello Lamp Post
  • Business survey

Committees: 4 Workshops; 20+ Meetings

  • Community Advisory Group (CAG)
  • Project Management Team/ department leads (PMT)
  • Project team

Community demographics have changed. 

Consistent with trends seen across the metro, Roseville is growing and is becoming more diverse with an 8% increase in communities of color from 2010 to 2020. There are also a substantial number of older adults, families with children, people with lower incomes, immigrant families, and people living with disabilities residing within the city.

Technological advances have changed the way people interact with their community.
Ride-hailing services like Uber and Lyft have become common-place, smart devices with internet connections are widely available, and social media connects us to real time information like never before.

Social justice movements have become mainstream.
In the wake of the murder of George Floyd and the #MeToo movement, people are acknowledging past harms that have been done to marginalized communities and are striving toward outcomes that are more equitable for all people.

The global pandemic has fundamentally changed the way we live, work, and play.
COVID-19 has forever altered how we live. Things like work from home, delivery of consumer goods, social distancing, and changes in the ways we use public spaces have become the next normal. 

To develop the new aspirations, the city facilitated community involvement and collaboration with residents, business owners, local institutions and other stakeholders as an opportunity for them to express ideas on how they want their community to look and feel in the future. The result was the development and evaluation of a set of community aspirations and related outcomes which respond to the values of the people who live and work in Roseville today. These aspirations provide a blueprint to guide key decisions in Roseville, now and into the future.

Key Finding

A key finding of this effort was the validation of the 2006 aspirations. The new community aspirations presented in this document are a refreshed take on the community vision and sentiments for today’s Roseville, but do not signal a substantial change in direction for the city. Instead, they affirm the overall direction and provide a modern look for the world today.

Screenshot 2024-02-27 at 11.44.37 AM

What are community aspirations?

Community aspirations are guiding principles that are intended to set a vision for the future of the community and translate that vision into action. The community aspirations will provide a “north star” or a foundational basis for important community decisions in areas like transportation and infrastructure, housing and neighborhood development, safety and security, and land use, influencing city plans and policies for years to come.

Roseville Aspires to Be...

An icon shows community-members talking.

a city that fosters a strong sense of community through effective and inclusive communication, effective engagement, and collaborative decision-making.

A welcoming and Inclusive icon.a community that is welcoming and inclusive of all people regardless of country of origin, race, ethnicity, gender, sexual preferences, age, physical ability, or socioeconomic standing.

Community-members talk at the Envision Roseville booth at Wild Rice Festival.

A Roseville Community Service Officer smiles while talking to a community member.

Safe and secure icon shows a lock and green check mark.a city where all people feel safe and secure and where mutual trust and respect are fostered between the community and their police, fire, and all emergency responders.

A housing icon.a community of thriving and diverse neighborhoods with quality housing and businesses that meet the needs of, and provide opportunities for, all people.

A globe icon represents diversity and inclusion.a community that embraces diversity through multicultural public programming, public gathering spaces, and parks in ways that are suitable for all people regardless of age, ability, or access to information.

A parks icon shows a bike and tree in nature.a community that treasures and preserves natural areas and open space and prioritizes environmental conservation and sustainability.

An icon shows a thriving economy with business.a community that is economically prosperous with a stable and broad tax base, vibrant small businesses, high quality employment opportunities, and a range of retail and entertainment options.

A transportation icon shows a city map.a community with a safe, inclusive, and well-connected transportation and infrastructure system that supports the health and well-being of residents, visitors, customers, businesses, and employees regardless of ability, access, cultural background, or socioeconomic standing.

Asian Wave dance performs at Live at the Rog.

Key Themes

1. 77% of users were residents of RosevilleTwo people talk at the Envision Roseville booth at Wild Rice Festival.

Residents care a lot about the community, their neighbors, and the environment

  • 100% of users surveyed feel connected to the City of Roseville and invested in its future
  • 100% of users feel it is important to take immediate actions to protect the environment
  • 100% of users feel valued in the community 

2. Residents of Roseville love their parks and trails – 58% of respondents would like to see more parks and green space in Roseville

Planning Insight:

  • 12% of residents expressed frustration at the number of strip malls and standalone businesses.

Mobility Insight:

  • 25% of residents expressed interest in making Roseville more accessible via bike paths, walking trails, and more options for public transit.The boardwalk at the Harriet Alexander Nature Center.

Health & Human Services:

  • 100% of residents would like easier access to behavioral health support services

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  3. Roseville, MN 55113


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